Audio social network Clubhouse, video sharing platform Vimeo and anti-ad fraud startup DoubleVerify are among a clutch of tech companies and organzations preparing to sign up to a beefed-up version of the European Union’s Code of Practice on Online Disinformation, the Commission said today.
Back in May the EU’s executive said it would be strengthening the (still) voluntary code which is aimed at driving joined-up industry action to counter the spread of harmful disinformation online.
It called on smaller digital services and adtech firms to sign up — saying it particularly wanted broader participation, not just the usual platform giants (some of whom were among the first group of signatories).
Facebook, Google, Twitter and Mozilla were among the first clutch of tech platforms to sign up to the EU disinformation code back in 2018, while TikTok joined last summer.
Eight newbies are said to be preparing to agree to the beefed-up code now.
In addition to the three aforementioned startups, the Commission said organisations that provide specific expertise and technical solutions to fight disinformation, such as Avaaz, Globsec, Logically, NewsGuard and WhoTargetsMe, are also preparing to join.
“Substantial additional efforts are needed to reduce the flow of harmful disinformation, as illustrated by recent electoral campaigns and by the signatories’ reports on the COVID-19 disinformation monitoring program,” the EC writes in a press release.
Among the shortcomings the Commission has said it wants the revised code to address are: Inconsistent and incomplete application of the Code across platforms and Member States; gaps in the coverage of the Code’s commitments; a lack of appropriate monitoring mechanism, including key performance indicators; a lack of commitments on access to platforms’ data for research on disinformation; and limited participation from stakeholders, in particular from the advertising sector.
So quite the laundry list, then.