Instagram is bringing a few changes to Reels in an effort to win over TikTok users. On Reels, you can now create clips up to 30 seconds long. You can set a 10-second countdown timer, and you can trim and delete clips, which should make the editing process smoother.
Reels is less than two months old, but one of the main criticisms it has received is that it doesn’t have the editing controls or depth of features of TikTok. These changes seem to be an attempt to make Reels more usable to people who are used to TikTok.
It’s no secret that Reels is Instagram’s attempt to compete with TikTok, but it’s still unclear how strong of a competitor TikTok will be in the US. While the app seems to have avoided a ban, the saga between the Trump Administration, TikTok and its owner ByteDance is not yet over. Meanwhile, YouTube is working on its own knockoff.